Process Step |
Business Consultants |
Marketing Firms |
Ad Agency |
2Market Consulting |
Description |
Project
Discovery |
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Process to understand business environment, competition, customer hot buttons, unserved customer wants & needs.
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Industry
Benchmarking |
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Process to determine standard industry practices, and how client rates vs competition. |
Identity Innovation Opportunities |
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Discovering better ways to serve the marketplace, and identifying latent demand. |
Develop Marketing Tools Using the Marketing Equation |
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Create appropriate marketing tools such as: direct mail, reports, radio ads, TV ads, website, etc. |
Create
Advertisements |
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Write advertisements and place in optimal advertising medium. |
Execute Tactical Rollout of Marketing Plan |
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Coordinate all aspects of marketing plan (rollout ads, website development, internal documentation, brochures, etc.) |
Apply Maximize Strategies |
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Implement joint ventures, referral programs, up selling strategies, perpetual selling strategies, and hopper system.
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Track and Measure Results |
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Develop and implement system for tracking marketing campaign effectiveness. |
Ongoing Marketing Optimization (ROI) |
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Adjust marketing materials and strategies based upon measured results and ongoing market testing. |
Process
Systematization |
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Creating a customer oriented step by step program to maintain the marketing system. |
Staff Training |
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Train staff on marketing tools, results tracking systems, and customer interactions. |
Tie Results to Compensation |
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Willing to base a portion of compensation on revenue growth. |
